What is the paid ads? [google ads & meta ads]
Paid ads are online advertisements where businesses pay to display their content on platforms like Google, Facebook, or Instagram. They help drive targeted traffic quickly through pay-per-click (PPC) or impression-based models.
Meta Ads (Facebook & Instagram Ads) Services & How They Work
1. Account Setup & Strategy Planning
Setting up Meta Business Manager and Ad Accounts.
Researching your target audience and competitors.
Creating a tailored advertising strategy aligned with your goals (brand awareness, leads, sales, etc.).
2. Audience Targeting
Defining custom audiences based on demographics, interests, behaviors.
Using Lookalike Audiences to find users similar to your best customers.
Retargeting visitors who engaged with your website or social profiles.
3. Ad Creation
Designing visually appealing creatives (images, videos, carousel).
Writing engaging ad copy optimized for clicks and conversions.
Testing multiple ad variations (A/B testing).
4. Campaign Setup & Management
Choosing campaign objectives (traffic, conversions, engagement, etc.).
Setting budgets and schedules.
Monitoring performance daily and optimizing bids, targeting, and creatives.
5. Conversion Tracking & Analytics
Installing Meta Pixel on your website to track user actions.
Setting up custom conversion events.
Providing regular reports with insights and recommendations
How Meta Paid Campaigns Work
You Set a Budget: You decide how much you want to spend daily or over the campaign’s lifetime.
Bid Strategy: Choose how you pay — cost per click (CPC), cost per mille (CPM – per 1,000 impressions), or cost per action (CPA).
Ad Auction: Meta runs an auction to show your ads to the most relevant users based on your bid and ad quality.
Optimization: Campaigns are optimized continuously to improve performance and reduce costs
Meta Ads Pricing Details (INR)
| Service Component | Cost Range (INR) |
|---|
| Ad Spend Budget | ₹400 to ₹83,000+ per day (client budget) |
Management Fee | 10%-20% of ad spend or flat ₹25,000–₹83,000/month |
| Creative Development | ₹8,300 – ₹41,500+ per ad or campaign |
| Audience Research & Setup | ₹8,300 – ₹24,900 (one-time or included) |
| Reporting & Optimization | Included in management fee |
Google Ads Services & How They Work
1. Account Setup & Strategy Planning
Setting up Google Ads account and linking Google Analytics.
Researching target keywords and competitors.
Defining campaign goals (traffic, leads, sales).
Creating a customized ad strategy for your business.
2. Keyword Research & Selection
Finding high-intent keywords relevant to your business.
Analyzing keyword competition and search volume.
Grouping keywords into tightly themed ad groups.
3. Ad Creation
Writing compelling text ads (headlines, descriptions).
Creating responsive search ads to improve reach.
Designing display ads (banners) if running Display campaigns.
4. Campaign Setup & Management
Choosing campaign types (Search, Display, Shopping, Video).
Setting daily or monthly budgets and bidding strategies (CPC, CPA).
Targeting by location, device, demographics, and more.
Launching and continuously optimizing campaigns.
5. Conversion Tracking & Analytics
Installing Google Tag Manager and conversion tracking.
Measuring actions like purchases, sign-ups, or calls.
Monitoring ROI and adjusting bids and keywords accordingly.
6. Reporting & Optimization
Providing detailed reports on performance metrics.
Regularly optimizing keywords, ads, and targeting to maximize results.
How Google Paid Campaigns Work
Budget Setting: You decide how much to spend daily or monthly.
Bidding: You pay when someone clicks your ad (CPC) or takes an action (CPA).
Ad Auction: Google runs an auction to show your ads based on bid and quality score.
Targeting: Ads are shown to users based on keywords, interests, location, and behavior.
Optimization: Campaigns are regularly adjusted for better performance and cost-efficiency
Typical Pricing for Google Ads Services (INR)
| Service Component | Cost Range (INR) |
|---|
| Ad Spend Budget | ₹500 to ₹1,00,000+ per day (client budget) |
| Management Fee | 10%-20% of ad spend or flat ₹20,000–₹70,000/month |
| Keyword Research & Setup | ₹10,000 – ₹25,000 (one-time or included) |
| Ad Copywriting | ₹5,000 – ₹15,000 per campaign |
| Conversion Tracking Setup | ₹5,000 – ₹10,000 (one-time) |
| Reporting & Optimization | Included in management fee |
Benefits of Paid Ads
Benefits of Meta Ads (Facebook & Instagram)
Precise Audience Targeting
Target users based on interests, behavior, demographics, and location.
High Visual Engagement
Use images, videos, carousels to capture attention quickly.
Cost-Effective Advertising
Low CPC (Cost per Click) for brand awareness and engagement.
Retargeting Capabilities
Show ads to people who visited your website or interacted with your content.
Increased Brand Awareness
Reach millions of users on Facebook and Instagram instantly.
Detailed Insights & Analytics
Track performance, engagement, and conversions easily.
Benefits of Google Ads
High Intent Traffic
Reach users actively searching for your product or service.
Wide Reach Across Google Network
Ads appear on Search, YouTube, Gmail, and millions of websites.
Full Budget Control
Set daily or monthly limits with flexible bidding strategies (CPC, CPA).
Fast Results
Immediate visibility at the top of Google search results.
Advanced Targeting Options
Location, device, schedule, audience behavior, and more.
Measurable ROI
Track every click, impression, and conversion with detailed analytics.