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What is SEO?

SEO (Search Engine Optimization) is the process of improving a website so that it ranks higher in search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal is to increase organic (non-paid) traffic to your site by making it more visible, relevant, and authoritative.

SEO involves 3 main components

1. On-Page SEO

Introduction to On-Page SEO:

On-page SEO involves optimizing individual web pages to improve their search engine rankings and drive relevant traffic. It includes elements like content, keywords, HTML tags, and site structure.

What It Includes:
  • Keyword Research
  • Title Tags & Meta Descriptions
  • Header Tags (H1, H2, etc.)
  • URL Structure
  • Internal Linking
  • Image Optimization
  • Content Quality
  • Mobile Friendliness
  • Page Speed
How It Helps Your Business

  • More visibility in search

  • Better user experience

  • Higher engagement and conversions

2. Off-Page SEO

Introduction to Off-Page SEO:

Off-page SEO refers to actions taken outside your website to improve its search engine rankings. It mainly involves building high-quality backlinks, social signals, and brand mentions to increase site authority and trust

What It Includes:

  • Backlinks (link building)

  • Social Media Sharing

  • Guest Blogging

  • Brand Mentions

  • Influencer Outreach

  • Online Reviews & Reputation Management

How It Helps Your Business

  • Increases domain authority (DA)

  • Builds trust and brand awareness

  • Boosts referral traffic and SEO rankings

3. Technical SEO

Introduction to On-Page SEO
Technical SEO focuses on optimizing a website’s backend structure to help search engines crawl and index it effectively. It includes site speed, mobile-friendliness, XML sitemaps, and secure connections (HTTPS)
What It Includes:

  • Site Speed Optimization

  • Secure (HTTPS) Protocol

  • Mobile Optimization

  • XML Sitemap

  • Robots.txt File

  • Canonical Tags

  • Structured Data (Schema)

  • Fixing Broken Links or Errors

How It Helps Your Business

  • Ensures your website is indexed properly

  • Reduces bounce rates

  • Enhances performance on all devices

  • Improves trust and usability

SEO Services You Can Use

Free Tools:

  • Google Search Console

  • Google Analytics

  • Google PageSpeed Insights

  • Ubersuggest

  • MozBar (browser plugin)

  • Screaming Frog (free up to 500 URLs)

Paid Tools:

  • Ahrefs

  • SEMrush

  • Surfer SEO

  • Yoast SEO Premium

  • Rank Math PRO

  • Sitebulb

SEO Services You Can Hire:

  • SEO Agencies – Full-service providers

  • Freelancers – Affordable and specialized

  • Content Writers – For blogs and SEO pages

  • Technical SEO Experts – For audits and fixes

Summary Table

SEO TypeKey FocusMain Benefits
On-Page SEOWebsite content & structureBetter rankings, more relevant traffic
Off-Page SEOExternal signals (backlinks, social)Builds authority & reputation
Technical SEOSite performance & crawlabilityFast, mobile, search-engine-friendly site
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